Hospitality trends 2025: Is your GPO in the know?

You've got an operation to run and it's the busy holiday season: How can you stay on top of emerging food, beverage, and operational trends for 2025?

In Trends 2025: The playbook for hospitality-driven businesses, Entegra shares top tips on what you need to know to power ahead with confidence into 2025. And yes, budget-minded customers are top of mind.

F&B trends 2025

Here are five F&B trends to tap into, ideally with the help of Entegra culinarians and the Entegra Culinary Consulting team:

• Functional food and beverages: Consumers are eager to go beyond basic nutrition towards vitamins, minerals and probiotics that enhance well-being. Score the right dish or drink and leverage them for public relations and social media buzz.
• Plant-forward and alternative proteins: Both dietary preferences and environmental concerns fuel this ongoing trend: The creative possibilities to delight customers are endless.
• Get “swicy”! Consumers are loving the blend of sweet and spicy (swicy!). Be sure to have heat- and sweet-forward recipes and ingredients on your menus.
• Value-focused features: Shape up a profitable happy hour and run it 2x/day – think 4pm-5pm and again at 9pm-10pm. Provide vouchers for future discounts to spur loyalty. Stay affordable while maintaining high quality. Everyone wins!
• On-the-go snacking, breakfast, and brunch: Between the increase in weight loss drugs, eating out less, and budget-conscious diners, 2025 is a great time to meet consumers where they are. Whether you develop grab ‘n go solutions, create a smoothie station or double down on breakfast or brunch, think light and early.

Activating against evolving consumer preferences

As a Group Purchasing Organization (GPO) with $42 billion in global purchasing and the world’s largest GPO for food and beverages, Entegra helps clients save up to 30%* on almost everything they buy.

In addition to being a valued extension of our client’s procurement team, Entegra’s provides a suite of advisory services. From the Entegra Culinary Consulting team to supply chain expertise to our energy services in partnership with Sodexo, Entegra redefines the concept of a GPO.

Are you ready to ride F&B and operational trends towards more profit? Download Entegra’s annual Trends 2025 report and contact Entegra today!

_{*Savings based when compared to supplier list prices
¹Sustainable Eating: Pulling the levers in Foodservice; Report commissioned through the WWF Sodexo partnership; Copyright owner: WWF-UK}