“The morning meal used to be populated with ‘smooth and soothing’ foods like scrambled eggs and oatmeal, but has since become full of ‘aggressive’ selections like fried chicken, chorizo and whole-grain cereal,” says restaurant consultant Michael Whiteman, president of Baum + Whiteman. Today’s textures and tastes are creating weightier breakfast choices that qualify as round-the-clock meals.
Also, time continues to be a precious resource, and society’s multitasking lifestyle is propelling a need for shortcut solutions that are still fresh, nutritious and customizable. As a result, the breakfast sandwich remains as the number one breakfast item that is purchased, according to research compiled by General Mills that was presented at the 2016 entegra Focus Group. All signs are that it will keep its place alongside such morning staples as the breakfast taco and breakfast wrap.
High protein and ease of portability, along with customizable toppings, makes this breakfast option the perfect answer for consumers’ grab-and-go lifestyles.