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Download "Generational Purchasing Habits"

Generational Purchasing Habits

Today, a significant delineation has occurred between the generations. Each subset within the generational makeup of the consumer market has specific needs, wants and desires, which presents a challenge when trying to capture all segments simultaneously. Baby Boomers, Generation X, Millennials and Generation Z each have their personal preferences when making purchases, some of which are shared, while others are in direct opposition. 

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