Today’s consumer is on the move. Whether its travel, busy schedules, hectic commutes or juggling work-family life, customers aren’t giving up on the dining experience, they are just redefining what it looks like. Diners are not only looking to click, swipe and go, they are also looking for the ability to customize orders and pay in one seamless transaction.
It may sound overwhelming, but integrating a digital interface between your operation and your patrons can help cut back on the onsite staff needed to take orders. Full service restaurants (FSRs) might consider dedicating a self-serve kiosk or mobile app ordering window to cut back on additional staff needed to fulfill takeout orders. Also, customers that can prepay and pick up their orders at an estimated time can cut back on wait times and, thus, improve your overall customer satisfaction rating, both on and offline.
Becoming digitally accessible doesn’t necessarily mean a tech overhaul of your operation:
- Look for ways to appeal to today’s digital culture in your operation. One idea is to create an app where consumers can place food orders and share digital feedback in one place. This is a great way to refine your offerings while appealing to consumers’ need for speed and added convenience.
- You don’t have to “go digital” with every aspect of your hotel’s foodservice operations, start small. Your in-house coffee shop is a great place to implement an order-and-pay system.
Entegra Procurement Services regularly publishes blog posts on food trends and innovations in food services. Entegra is more than a group purchasing organization (GPO): Our team of procurement specialists implement strategic sourcing to bring the most value to your business. We help our clients, in many segments ranging from the healthcare supply chain to restaurant supply, to cut costs and consolidate their portfolios.