It hinges on creating an experience for them. Make guests feel special so they want to come back. This starts with the décor and the greeting at the door. Servers’ friendly efficiency along with good food makes guests feel that they are being taken care of. Consider using the “five-foot rule,” which states that employees must acknowledge guests who are within five feet of them. This can be achieved through simple actions such as a smile, a greeting, holding the door, asking if they’re looking for the restroom, or saying goodbye.