The world’s #1 food GPO and Choice Hotels, one of the world’s largest lodging franchisors, teamed up with Entegra Culinary Consulting to pilot and launch new signature breakfast items including: 

• Comfort’s Build Your Own Breakfast Bowl: A concept that gives guests the flexibility to create a meal tailored to their own tastes and dietary preferences.
• Country Inn & Suites by Radisson: Pillsbury Biscuit Sandwiches and Michael’s Cinnamon Swirl French Toast Guests enjoy an appetizing and satisfying breakfast option for dining in or on the go.
• Florida’s Natural orange juice and General Mills cereals, two Entegra GPO relationship supply partners, will complement the breakfast options. 

Culinary consulting delivers creativity, cost efficiency and collaboration 

Using extensive research, including consumer insights and preferences and Choice’s desire to bring cost efficiencies for their franchisees, Entegra Culinary Consulting leveraged Entegra’s GPO (group purchasing organization) relationships to bring supplier and manufacturing partners to the table. Idea sessions, product selections, recipe development and taste testing unfolded over several months from Entegra Performance Kitchen alongside Entegra Chefs John Csukor, Lynn Hay, and Kevin Sennett. 

“What really stood out to me was how collaborative this whole process was — it was a big reason we were able to deliver such strong results said Chef John Csukor, Entegra’s VP of Culinary. “Bringing operators into the conversation early on was a smart move. It helped build the buy-in we needed to bring these programs to life in a meaningful way.” 

^{Patrick Curran (left), director, procurement services, Choice Hotels International, with John Csukor, VP, Culinary, Entegra, in Entegra’s test kitchens shown assembling biscuit breakfast sandwiches, Country Inn & Suites by Radisson’s piloted signature breakfast item.} 

“We’re looking forward to guests at Comfort and Country Inn by Radisson trying out these new breakfast times as part of an enhanced guest experience,” said Katie Noble, Director, Entegra Client Procurement Services. “The creativity of Entegra and Choice’s culinary team, paired with the analysis into cost, volume and quality from our supply chain team, has driven this project’s success. We're excited to see what's next!” 

Read the full Choice Press Release 

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