Ready to learn about how hotels can attract the energy (and dollars) of Gen Z, a.k.a. the 18-28 set? Making up 40% of global consumers, Gen Z represents the population ages 13 and 28. Other facts mentioned in Entegra’s recent LinkedIn Live event on Gen Z include: 

• Gen Z is a diverse generation, with 48% identifying as racial minorities
• 98% of Gen Z owns a smartphone and spend 4 hours/day on their phone
• Food and experience ideas come from Instagram and TikTok – one of the reasons it’s important for a GPO to be on the cutting edge of F&B trends—a passion point for Entegra Culinary Consulting
• Sustainability and healthy food options are also important to Gen Z
• Gen Z prioritizes healthy food choices but still values fast and convenient service

A wide range of local, regional and national suppliers providing products and services at reduced costs, is just one way a GPO like Entegra helps hoteliers success in meeting the dynamic needs of Gen Z.

In this LinkedIn Live event, Driving transformation: Maximizing impact with Gen Z, Gen Z was a the center of a lively conversation featuring Casper Overbeek, Chief Product Officer at affordable luxury hotel brand citizen, Phil Hummel, VP, Client Hospitality Services at Entegra, and moderating by Glenn Haussman from NoVacancy.

Welcome-worthy ideas for Gen Z travelers

Rapidly growing CitizenM knows Gen Z up close and personally. 

The company’s Chief Product Officer, Casper Overbeek shared how the affordable luxury brand meets Gen Z-ers where they are by:

• Focusing on creating spaces that feel like a “best friend’s place” with social connections
• Facilitating an equal balance of digital and in-person experiences.
• Creating an energetic environment – think rooftops and lobbies -- where guests can easily connect with one another, driving spending
• Hiring authentic, socially engaging staff with a focus on attitude and personality over skills and resumes

Check out  Maximizing Gen Z Impact to Your Bottom Line - YouTube to benefit from the entire conversation!

Curious to know how Entegra’s lodging team can help you succeed with any generation, including Gen Z? Contact us today!

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