Communications
A strategically designed menu makes an enormous impact on resident choice — and your bottom line
Beyond the branded aesthetic of senior living menu design lies an exacting science that helps drive cost efficiency and resident satisfaction.
Senior living menu design starts with proven expertise
Senior living community hospitality operators know how important menu design is for their overall business strategy.
In addition to providing $36 billion in purchasing power as a procurement partner, Entegra delivers full-service culinary consultation. From the unparalleled Entegra Performance Kitchen to responsible food sourcing to trending products, Entegra's vast F&B services drive success.
Topline menu design tips
Menu engineering is both an art and a science. Keep these pointers top of mind when designing or redesigning your menu.
- Place items strategically: List your most profitable dishes in the top right corner, where the eye naturally goes first.
- Highlight key dishes graphically: Use special call-out boxes or design elements to guide residents where you want them to go.
- Strategize menu layout: Organize your dishes into logical groups with an emphasis on popular dishes.
- Write brief but evocative descriptions: Opt for creative language that adds a sensory dimension like "handcrafted" and "woodfired."
- Lean into preferred terms: If applicable, use terms like "local," “organic” and “sustainable.”
- Keep menu descriptions to 15 words or less. Include preparation, ingredients and one or two descriptive words.
Ready to drive resident engagement?
Download our new guide — Build a better menu: Solving the profit vs. price puzzle.
Call us at 833-977-1765 or contact us using this form and someone from the Entegra team will be in touch.