Go to content Go to the main menu Go to search

Industry Trends

Reaching Gen Z—hotel industry expert insights

Three Gen Z women are seated in a contemporary hotel lobby, two on a leather couch with a laptop, and one in a hanging chair ; a young man sits on a counter looking at his laptop and another man sits in a lobby lounge chair in the background.

March 20, 2025

Ready to learn about how hotels can attract the energy (and dollars) of Gen Z, a.k.a. the 18-28 set?

Making up 40% of global consumers, Gen Z represents the population ages 13 and 28. Other facts mentioned in Entegra’s recent LinkedIn Live event on Gen Z include:

  • Gen Z is a diverse generation, with 48% identifying as racial minorities
  • 98% of Gen Z owns a smartphone and spend 4 hours/day on their phone
  • Food and experience ideas come from Instagram and TikTok – one of the reasons it’s important for a GPO to be on the cutting edge of F&B trends—a passion point for Entegra Culinary Consulting
  • Sustainability and healthy food options are also important to Gen Z
  • Gen Z prioritizes healthy food choices but still values fast and convenient service

A wide range of local, regional and national suppliers providing products and services at reduced costs, is just one way a GPO like Entegra helps hoteliers success in meeting the dynamic needs of Gen Z.

In this LinkedIn Live event, Driving transformation: Maximizing impact with Gen Z, Gen Z was a the center of a lively conversation featuring Casper Overbeek, Chief Product Officer at affordable luxury hotel brand citizenM, Phil Hummel, VP, Client Hospitality Services at Entegra, and moderating by Glenn Haussman from NoVacancy.

Comfortable space for Gen ZWelcome-worthy ideas for Gen Z travelers

Rapidly growing CitizenM knows Gen Z up close and personally.

The company’s Chief Product Officer, Casper Overbeek shared how the affordable luxury brand meets Gen Z-ers where they are by:

  • Focusing on creating spaces that feel like a “best friend’s place” with social connections
  • Facilitating an equal balance of digital and in-person experiences.
  • Creating an energetic environment – think rooftops and lobbies -- where guests can easily connect with one another, driving spending
  • Hiring authentic, socially engaging staff with a focus on attitude and personality over skills and resumes

Check out Maximizing Gen Z Impact to Your Bottom Line - YouTube to benefit from the entire conversation!

Curious to know how Entegra’s lodging team can help you succeed with any generation, including Gen Z? Contact us today!

Related:
Food as generational rebellion: Gen Z’s influence on culinary trends
Meatless goes mainstream
Quench your thirst for profits with a revamped beverage program

March 20, 2025

Back to the list
      Password MUST be:
      - Different from your previous 5 passwords
      - Totally different from your email address

      Show password
      • 1 English uppercase character
      • 1 English lowercase character
      • 1 Number
      • 1 Special character
      • 8 characters in length

          Show password
          • 1 English uppercase character
          • 1 English lowercase character
          • 1 Number
          • 1 Special character
          • 8 characters in length

              Show password
              • 1 English uppercase character
              • 1 English lowercase character
              • 1 Number
              • 1 Special character
              • 8 characters in length

              All fields are mandatory

                      I agree to the Terms and Conditions

                      1

                      Your registration is nearly complete!

                      You will receive a confirmation email very shortly. Please click the link within that email to access the site.

                      1

                      Your account has been created but is still waiting for approval.

                      An email will be sent to:  once your account has been activated.

                          1

                          You need to verify your email address. You will NOT need to create a new password.

                          An email has been sent to: 

                          Use the link provided in the email to verify your identity.

                          4

                          Your registration is finished!

                          You have successfully created your account, you will receive a confirmation email very shortly.

                          To login, you can click on the link in the menu bar above, or follow the instructions that have been sent on your email address.